Hang around any type of professional writer, and you’ll notice that they’re all prodigious collectors of ideas. They’re constantly reading, listening, and watching for that next big “Aha.”
They know that once they find it, packaging it is easy. They can wrap it up in a slogan, headline, or a domain name in a matter of minutes.
Amateurs do it the opposite way. They worry so much about their domain names and headlines and slogans that they never get around to finding truly great ideas.